Social Creator Manual Outreach

  1. Overview
  2. Business Development
  3. Social Influencer Development
  4. Social Creator Manual Outreach

 

Here’s a step-by-step guide on what to do and not to do when reaching out to an influencer.

 

When it comes to choosing the right influencer to promote the brand, you need to find an influencer that has very engaged followers and you need to make sure that the influencer aligns with the brand. Here’s a quote from an Instagram influencer @elaineabonal:

 

“Before you send your copy paste proposals to “influencers” please make sure you know who you are sending them to. Like what they believe in and who and where they are.

It’s so obvious when you don’t really care about who is posting about your brand and just want to get as much people talking as possible. Some influencers actually do care about what they are posting and talking about - and not just the cash or the free stuff. Some of us actually want to get to know the owners of products or services and why they would choose us. Some of us actually do believe in quality over quantity. Some of us are not teenagers who want to get our follower number up, but are self actualized adults who have worked hard for yearS to have a reputation and standing that have built trust with a following they personally connect with.

Some of actually do say NO THANK YOU to offers that don’t align with our beliefs.”

 

INSTAGRAM

  1. Log in to Instagram with the partner’s login information.

 

  1. Start by searching the hashtags related to the niche. Using the best word will give you a lot of hashtags that you can use

 

           






  1. Check the influencer’s profile. Influencers with 10k to 100k followers seem to provide an ideal combo of reach and engagement. Ensure that the influencer you choose is relevant.

 

 

       

  1. Look for influencers that are located based on the client’s audience. It is best to check the tagged location on a few posts to know if they are a fit

 






  1. There are times when you will run out of hashtags to use, you can simply get some leads on the same niche by clicking on the arrow below. It will give you list of suggested accounts.

 

             

        

 

  1. Once you found a qualified influencer, you can reach out via email or direct message. Inform them about the brand, objectives, and expectations.

 

  1. It is important to keep track of your contacted influencers. 

Here’s a sample tracker that you can use. 

http://www.tca.life/tracking-sheet






TIK TOK

For TikTok outreach, it can be a little tricky as you start searching for influencers using the desktop version. It is highly recommended to use the mobile app version to get the full functionality of the platform.

 

  1. Log in to TikTok with the partner’s login information.

 

  1. If you want to search for a specific tag using the desktop version, simply click on the URL bar at the top of the page and type the following address: https://www.tiktok.com/tag/KEYWORD

 





Here’s for the mobile app version:

 







  1. Check influencer’s profile. Look at the # of views, the engagement rate for each video and if the contents are relevant. It is also good to take a look at the Instagram profile linked to their TikTok account. Check the tagged location. 

 

 

  1. Reach out to the influencer via Instagram or direct message on TikTok. Inform them about the brand, objectives, and expectations. You can also find accounts with their email addresses on their bio. 

 

  1. For TikTok direct message, you need to follow the influencer first before you can send a message. 






  1. Like Instagram, there are times when you will run out of hashtags to use, you can simply get some leads on the same niche by clicking on the arrow below. 

 

 

  1. Keep track of your contacted influencers on the same spreadsheet.

http://www.tca.life/tracking-sheet

 

TIK TOK CREATOR MARKETPLACE

SOP: https://docs.google.com/document/d/11LkJbMmQ5V4YsSXEWCPZFlo1NwUWSporxaIYXObNARA/edit

GOOGLE





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