Summary: The honeymoon period on Amazon refers to a short window of time after a product is launched and was not created intentionally. It is, rather, a by-product of how their algorithm works – the same algorithm which helps customers find the most relevant products for their searches. Typically 15 – 30 days long, this period presents a massive opportunity to boost sales, get reviews, and promote a listing.
Video Learning:
Take-Aways:
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Preparation is Key
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Having a fully optimized listing, (Copy, SEO, EBC, etc) + plus a pre-baked PPC strategy, along with having key exact match keywords to aggressively target in the first 30 days, is IDEAL in getting the most out of the honeymoon period.
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Prepare to Spend Heavily on PPC, and Potential Give Away Strategies, but it could reap dividends later on.