How to Do Competitor Research Using Helium 10
SOP: Competitor Research
1. Competitor research is a tool we use to gauge the overall sales and activity of similar items based on a search term.
2. We use this to help clients be able to keep abreast of market trends.
3. The following steps are required to create a successful report:
1. Identify the product you want to search. For this example we are going to use Sprott Money. They sell silver bullion coins.
2. We go to Amazon.com and search for relevant terms. For this example, we are going to use Silver Bullion Coins as one of our search phrases.
4. Next we are going to use the helium 10 chrome browser extension.
5. From that tab we are going to click Xray - Amazon Product Research.
6. Once you click this a pop-up will appear: (See Image Below)
7. Click the download button on the bottom right corner of the popup. (highlighted above). This will download a CSV file.
8. Download the CSV file and format the sheet to look like the following:(Be sure to add the information from the pop-up to the file on total revenue, average revenue, average BSR, average price, and average reviews.
9. Do this for two or three terms. Save the files. Once finished, draft an email to the client. Use the following delivery document:
Note: Make sure your formatting is consistent, that the top row is frozen, that you have totals on the sheet (as shown above).