Unenroll Brand from Brand Registry

Brand Name Unenrollment (Remove Brand From Amazon Brand Registry Program Completely)

You need to have admin permissions for that specific brand name first of all. If you need the permissions, ask the client to grant permissions. (See details at the end of this SOP).

If you have the admin permissions:

Go to brand registry user permissions:

https://brandregistry.amazon.com/brg/user-permissions

Filter out to the specific brand name you are working on:

Remove all other user permissions for that specific brand name except your own:

Click Manage next to the email address:

Remove all checks for that specific brand name:

Scroll down and click Update:

Once you remove other users from the brand name, click Manage Permissions next to our email address. Remove the brand name from our email address as well. You will receive an error message at the top of the page.

Click “Click Here” (If you don’t want to grant permissions to a new Admin…)

… and click “Confirm Changes”

Once you have removed all users, the brand will be partially enrolled in Amazon. Create a case in the SC account with the sample template below:

Template:

Greetings,

We have partially removed the brand (Enter brand name) from the brand registry by removing all users including our permission. Hence, there are no expected brand users of “Brand Name” at the moment.

This trademark will be discontinued soon therefore, we have to remove it from the brand registry.

Please completely unenroll the brand from your system.

Note: If you receive confirmation that they have removed/unenrolled the brand, review the store tab. The brand should no longer appear in the Store Tab if they did remove the brand from BR.

OLD VERSION: Brand Name Unenrollment (Remove a Brand from Amazon Brand Registry Program Completely)

You need to have admin permissions for that specific brand name first of all. If you need the permissions, ask the client to grant permissions. (See details at the end of this SOP).

If you have the admin permissions:

Go to brand registry user permissions: https://brandregistry.amazon.com/brg/user-permissions

Filter out to the specific brand name you are working on:

Remove all other user permissions for that specific brand name except your own:

Click Manage next to the email address:

Remove all checks for that specific brand name:

Scroll down and click Update:

Create a case on brand registry:

https://brandregistry.amazon.com/cu/contact-us?ref=brnav_to_contactus

Select “Technical Issue” on the left menu

Enter the following template and make the required changes (make sure it is up to date and makes sense in your particular case):

“Greetings Amazon Team,

We need this case escalated to the brand registry team immediately.

We have registered "ENTER_brand_name" on Amazon but it is discontinued now. Please remove "ENTER_brand_name" from the brand registry (including Brand Registry 2.0 and 1.0) completely since it is discontinued. Unenroll the brand "ENTER_brand_name" from the brand registry program.

We would NOT like to remove a user. We would like to remove the brand from the brand registry program completely.

Unenroll the brand "ENTER_brand_name" from the Amazon brand registry program. If you do not know how to do it, please escalate this issue to your supervisor.

Thank you.”

You will receive a response from Amazon Brand Registry Team within 2-3 days. Respond back to this email saying you would still like to unenroll the brand name.
Brand name should be unenrolled soon.

Ask for User Permissions in BR

Go to brand registry >> Click on Settings - User Permissions >> Click on Invite a User to Your Brand >> Complete the form and submit (choose admin & rights owner)

Go to brand registry >> Click on Settings - User Permissions >> Click on "Manage" button next to the email address >> Check Administrator permission.

https://brandregistry.amazon.com/brg/user-permissions